"First Point Project Management was established in 2004 as an independent client-side project and development management practice, primarily servicing SMEs."

Since establishing First Point in 2004, the firm has grown substantially and acts on behalf of publicly-listed companies, Australian Government agencies, shopping centre owners as well as SMEs, medical practitioners and various hospitality clients.

Evolving from its core business, First Point Projects was commenced to actively locate and participate in retail and commercial developments, predominantly in the Western Suburbs of Sydney. We have been involved in several retail developments and enjoy an excellent working relationship with Penrith City Council, local businesses and the local community.

We currently sponsor local junior sporting talent (Olympic Silver Medallist – Jessica Fox) and have been financial supporters of the Penrith Panthers for several years. We continue to be proud supporters of the local Penrith area and are committed to the locality for the long term. As a result, we will continue to invest in sponsorship opportunities that promote the achievements of, and assist the development of the local community. We also have an on-going schools program which would be continued and integrated into the development at Thornton.

Our commitment to the area is evidenced by the fact that we are long-term property holders. Our strategy is not to build and sell in the short-to-medium term. Rather we have seen how Penrith has grown and progressed over the past few decades and are excited about the long-term opportunities for the future of Western Sydney (Penrith in particular). We intend to continue to be an active part of its success.

First Point is a Corporate Member of the Australian Institute of Project Management (AIPM).


Mark Hovey has a long history in property. He commenced his professional career in commercial and retail leasing, is experienced in commercial property management and over the last fifteen years has honed his skills in project / development management and development in its own right.

Mark spent 8 years as an in-house client-side project / development manager for a commercial developer, providing end-to-end services on diverse projects including luxury townhouse developments, purpose-built office buildings for the Commonwealth Government; neighbourhood shopping centres; free-standing supermarkets; shopping centre refurbishments and retail / commercial fitouts.

Aside from his professional experience, Mark is deeply passionate about property, in particular retail developments. He is keenly aware of their impact on community and is committed to establishing developments that become a focal point and fundamental part of the locale in which they sit. 

Mark is Tertiary qualified holding a Bachelors Degree majoring in Economics and a Masters of Project Management both from the University of NSW. Mark also has an Associate Diploma in Business (Valuation), is a Member of the Australian Property Institute (with the following certifications CPP – Certified Property Practitioner and CDP – Certified Development Practitioner) as well as being a licensed real estate agent and auctioneer.




Deborah Landes is an outcomes focused, dynamic and experienced professional with over 25 years commercial practice in positively impacting profitability by implementing successful business growth strategies in business to business and business to consumer markets.

From establishing a highly successful recruitment business through to successful public company listing, Deborah has developed her credentials as a respected builder and leader of customer-focused teams with an ability to transform organisational performance and culture.

More recently Deborah has worked extensively within the property sector enabling organisations to identify development opportunities and implement growth strategies.  In addition to an understanding of location, structure and the relevant financials, Deborah has comprehensive experience in mergers and acquisitions, negotiation, due diligence, financial analysis and modelling and capital raising.

A member of the Australian Institute of Company Directors and Women on Boards, Deborah’s extensive senior networks span a broad spectrum of sectors including Property, Retail Sales, Banking, Finance and Recruitment.  Deborah’s entrepreneurial and passionate approach underpinned with strong commercial acumen has established her as a key player in today’s industry.